Creative Director, Owner

Natalie LeRoy

Behavioral Science

Behavioral Science

How Implicit Association Tests Can Shape Product Research, Design, and UX Testing

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How to Use the Explore vs. Exploit Framework When Reviewing a Product in Discovery

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Why aren't photos ever used as logos?

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Can a graphic designer become a UI designer?

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Why is time a key consideration in design?

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Hire a designer first

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How do you master Adobe Illustrator?

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